Pose,Ready, Shoot.

Assisted in a advertising shoot a couple of Saturdays ago. I could only say it turned out to be the way I expected it, although a little bit longer than it should. Putting up the whole set up is always the hardest part while the actual shoot can always be fun. We used three bodies with a three lenses, a couple of pocket wizards and several accessories. I'm not really a big fan for advertising or its closest sister, fashion preferring fields in travel, documentary and concepts but had no choice but to do it. The results would be used for our website(www.yykredit.com). Even how fun it is to be in this kind of field (just ask any photographer), it just doesn't give me the kick. Its a field too that is too saturated. Too many aspiring photographers for too little projects. Money is there but its not for everyone. There are only a couple of guys I know who is good at it. The rest are all crap. Obviously I belong to the latter (hehehe).Yeah I could shoot, i could also edit well enough to believe that my images would stand out but in the end it just doesn't satisfy me at all. I've have always pursued things as a passion and if it doesn't fulfill my need, its going to die down naturally. There are too many photographers nowadays, which has quadrupled in the couple of years. Its hard for you to distinguish now the good from the bad ones looking only at their great equipments. Ninety percent of them would eventually create images that only ten percent would like. Disturbing, yet we are free to dream. As soon as they own a camera, they start calling themselves photographers. Bad for the real ones as they would eventually charge their photos for free. Am I complaining? Yes, because it would kill the industry which is a source of living for the real ones. I pity them. Like the saying I heard from a good photographer friend Estan Cabigas (www.estancabigas.com) "Buying a camera does not make you a photographer, it makes you a camera owner".